Role: Editor-in-chief & lead writer

I helped establish Jaguar Stories – a UK editorial platform built to showcase the brand’s design, innovation and performance through story-led content.

As editorial lead, I developed the concept, shaped the content strategy and oversaw everything from ideation to final edit. I worked closely with designers, strategists and a team of feature writers to bring the platform to life; pitching stories, fact-checking and ensuring every piece hit the right tone.

The platform continues to grow and evolve. Here are a few of my original long-form pieces.

Channels: Web, Social