Channels: Print, Digital, Social

Developed by the team at Chelsea F.C., Blue Fuel is a cutting-edge nutrition service offering personalised, expert sports products for team sport athletes.

For its launch, I crafted a series of print ads targeting diverse athletes, from footballers to rugby players. They featured empowering lines about training solo and preparing for a stronger comeback with the team, post-Covid.

We ditched industry jargon and scientific terms, instead choosing to speak directly to athletes’ passion for their sport.

PR: LBB Online, The Drum, Campaign