Channels: Print, Digital, Social

Role: Lead copywriter

Developed by the team at Chelsea F.C., Blue Fuel is a cutting-edge nutrition service offering personalised, expert sports products for team sport athletes.

For launch, I created a punchy series of print ads speaking to athletes of all stripes – footy players, rugby heads and everyone training alone through the weird post-Covid haze.

The vibe? Less clinical lab talk, more get hyped to smash it when you’re back with your team. No jargon, no fluff. Just real words for real athletes who love their sport.

PR: LBB Online, The Drum, Campaign