For Christmas, we invited ŠKODA owners to celebrate the unsung heroes parked in their driveways—their beloved cars.

Through social, drivers shared stories of how their vehicles came through in memorable moments, whether it was rushing a wife-in-labor to the hospital or reliably transporting half the Olympic Rowing Team to practice each week.

The best stories became digital ornaments on our interactive online tree. But we didn’t stop there. We surprised owners by turning those digital ornaments into real wooden decorations, which we sent to them to hang on their Christmas trees.