GOCOMPARE CRM
Helping customers of the nation’s most trusted comparison site find deals that make them sing
GoCompare’s CRM communications act as a regular touchpoint for existing customers, to remind them to keep comparing and saving when their insurance renewals coming up. They also help to keep customers, and a conquest audience, one step ahead with the latest trends and information from the world of insurance. Ultimately saving them time and money.
I work alongside the CRM team to craft copy for email programmes and newsletters. Crucially, the information needs to be clear, succinct with a hint of the brand’s cheeky tone of voice.
