To mark 20 years of Teint Idole Ultra Wear, 40 incredible women from across the UK partnered with Lancôme to represent each of the ground-breaking foundation shades.

The campaign was a celebration of diversity; bringing together extraordinary, powerful spokeswomen with a variety of talents, from Olympic cyclist Laura Kenny to film director Gurinder Chadha. As part of my copy duties on the campaign, I crafted more than 40 bios about these amazing women.  

Channels: Web, Print (PoS Literature), Social