Jaguar Stories: Editorial Content

 Jaguar are a brand with a million stories to tell. Their heritage is rich and their brand ideologies are deep. But they didn't have a space to tell their tales in long form. Along with a team of smart designers and savvy strategists, I helped to launch Jaguar Stories – an online destination for stories about the brand's approach to design, technology and performance. 

I worked with a bank of writers and acted as editor-in-chief for the platform. The space continues to grow and evolve to this day. Here are a few examples of original long-form pieces written by myself. 

Channels: Web, Social