The ŠKODA Fabia Attention Test

A VIDEO OF A CAR PARKED ON A LONDON STREET IS WATCHED OVER 6MILLION TIMES.

Just how exciting can a video of a parked ŠKODA Fabia be? Let me tell you.

The Attention Test was created purely for social mediums and set out to prove a single point: that the new Fabia's design was truly attention stealing. From origination to roll out, I worked as part of a talented team of creatives and smart social folks to make this campaign a success. As it currently stands, the video's been viewed over 6.5 million times. With minimal paid support.