Let me set the scene. It’s 2020. The year our homes became the office, school, cinema, and even the pub. We were housebound.

But what got us through such a tough time was being in it together – a little bored, a little hopeful, and a lot stir crazy.

As lockdown (*ahem*, lockdown number one) began to lift, MINI celebrated the moment by offering a rare opportunity – the chance to buy an adventure-ready Countryman SUV at 0% APR. Perfect for drivers whose wanderlust was fit to burst.

This radio ad, ‘Make Up For Lost Time’, played on the idea of making up for all that time spent indoors. It’s about celebrating getting out there and enjoying the open road, in the MINI Countryman SUV of course. Read by the fantastic Kayvan Novak.