Role: Lead Conceptual Creative & Writer

The Artemis mission sparked a renewed sense of excitement around space travel across the UK. You couldn’t escape news or social without hearing about it.

That cultural moment became a launchpad for MINI’s spring radio spot. Allowing us to turn a straightforward retail message into something more playful.

The spot was even picked up by LBB as Radio Ad of the Month.

Transcript:

Mission Control:

Three, two, one,  zero… percent APR on all-electric MINI Cooper.

Astronaut:

What was that, Luton?

Mission Control:

Handling is extraordinary. Centre of gravity is so low, and it could be ours with a 15% deposit and three-year term.

Astronaut:

Okay, Luton, reroute me to the nearest MINI retailer now.

Announcer:

Land a new all-electric MINI Cooper with 0% APR. Report to your MINI retailer today.