Channels: CRM, Web, Social, Digital

Role: Copywriter

Launching a new car is tough – launching MINI’s first-ever electric model during a global lockdown? That’s next-level.

It meant every word I crafted needed to capture the new MINI Electric feeling: exciting, optimistic and joyful. My writing brought that energy directly to inboxes, social feeds and mobile screens, helping people experience the car – even from a distance.

It was all about turning lockdown limits into a vibrant, irresistible story.