For as long as I can remember, I’ve been barking mad about dogs. I rescued my first from Dogs Trust when I was just nine, and am still rehoming pups in need of love today. So when the opportunity came along to write a suite of content for MINI’s Dogs Hub, I jumped at the chance.

As part of their mission to position themselves as a dog-friendly car brand, MINI teamed up with Dogs Trust. Together they set out to educate drivers on how to help dogs travel happier.

It was crucial the tone was authentic and authoritative, while still selling MINIs as the perfect playmates for dogs. It was all about balancing genuine, helpful advice with a soft sales message.