Role: Editorial lead & canine content consultant

I’ve been barking mad about dogs since I rescued my first pup at nine. So writing content for MINI’s Dogs Hub – in partnership with Dogs Trust – was a dream brief.

They needed expert-led, editorial-style articles to help drivers travel better with their dogs, as well as position MINI as the go-to car brand for pet lovers. I brought both the voice and the know-how, crafting content that was genuinely useful, warmly written and gently persuasive.