Channel: Radio

Role: Copywriter & creative

For MINI’s May Sale Event, I wrote and directed a 30-second radio spot designed to cut through — with breathless drama, deadpan disbelief and a £750 offer that even the untouchable John Cooper Works models couldn’t escape.

I mixed playful drama with genuine urgency in the writing, then shaped the performance and sound design to deliver that perfect cinematic vibe with cheeky MINI charm.

The result? A vibrant, memorable radio moment that turns a car sale into an unmissable story.